Scoppechio Shows Heart of Gold at Healthcare Award Shows
The Scoppechio ad agency earned honors at the recently announced Cardiovascular Advertising Awards and Web Health Awards.
The CVA Awards is the nation’s premier competition recognizing healthcare marketing professionals for outstanding excellence in advertising under the specific service lines of cardiac and/or vascular services. Scoppechio won three awards for healthcare creativity and design-advertising elements they created.
Scoppechio’s winning entries included a series of print ads, innovative elevator wraps and a magazine print campaign. Two of the awards received, including a gold for print campaign and a silver for creative display, were created for Community Health Systems, the nation’s leading operator of general acute care hospitals. As CHS’s agency of record, Scoppechio successfully built a creative blueprint for their 200-plus hospitals across 29 states.
The full-service agency also took home three digital honors at the Web Health Awards. Honoring the best mobile and digital health resources, Scoppechio received two merits and a bronze for their national work.
The personalized healthcare mobile application and digital magazine Scoppechio developed for the insurance industry won bronze for best mobile device and a merit for digital publication. Both were developed to educate consumers on changes in healthcare and how it affects them. Also recognized was Scoppechio’s custom development of the web-based resource Cre8Central. The resource Cre8central, which is an online portal specifically for Community Health Systems, solved CHS’s growing problem of managing all assets for each of their 200-plus hospitals in the CHS network.
“Healthcare marketing and creative advertising have always been a forte of this agency,” said Scoppechio’s Executive Creative Director, Andy Vucinich. “Our national work for CHS, Humana Inc., Mortenson Family Dental and other healthcare brands mirrors the kind of agency we are, especially now accompanied by our growing expertise in implementing digital and mobile solutions. Scoppechio is proud to be recognized for these awards.”
Scoppechio (previously known as Creative Alliance) is an independent, full-service advertising agency located in the heart of the Louisville business district. With over 165 employees, it serves a broad portfolio of clients in the restaurant, healthcare and B2C verticals. Founded in 1987 and now the largest agency in Kentucky, Scoppechio provides a broad range of strategic communications services that includes broadcast, digital, print, multicultural and experiential marketing programs. Clients include restaurant brands from Yum! Brands to Darden, plus GE, LG&E, CHS (Community Health Systems), Thorntons and Kentucky Travel & Tourism. To learn more, visit Scoppechio.com
About Community Health Systems
Community Health Systems, Inc. is one of the largest publicly traded hospital companies in the United States and a leading operator of general acute care hospitals in communities across the country. Through its subsidiaries, the company currently owns, leases or operates 206 affiliated hospitals in 29 states with an aggregate of approximately 31,000 licensed beds. The Company’s headquarters are located in Franklin, Tennessee, a suburb south of Nashville. Shares in Community Health Systems, Inc. are traded on the New York Stock Exchange under the symbol “CYH.” More information about the company can be found on its website at www.chs.net.