Scoppechio Healthcare Expands Leadership and Services with New PR Director
LOUISVILLE – March 30, 2016 – Scoppechio Advertising continues to expand its services in its newly dedicated healthcare division, Scoppechio Healthcare, with the hiring of new Healthcare Public Relations Director Jen Roberts.
“Our goal has always been to provide a 360° service offering to our clients that spans key marketing practice disciplines and all media platforms. These include Strategy, Content Generation, Technology Solutions, and Performance Marketing. PR, particularly as it relates to local market and community activation marketing, is a core component to this approach,” says President and CRO, Toni Clem.
Roberts holds a master’s degree in health communications from Boston University and a bachelor’s degree in communications from Saint Louis University. She is frequently called upon to speak at national and local conferences on a variety of health communication topics, including crisis communication and consumer engagement.
“Jen’s experience working closely with hospital leadership to navigate the ever-changing environment of healthcare delivery and access, as well as in community and cause marketing, earned her numerous national and state awards. Bringing her to Scoppechio Healthcare has upgraded our capabilities immediately and significantly. We are very excited to have her join our team,” added Clem.
“The healthcare industry is transitioning. It’s about more than just improving the quality of care and outcomes for patients,” says Roberts. “It’s also about population health and the related challenges facing healthcare systems today and tomorrow. Joining Scoppechio Healthcare will allow me to impact all of this in serving our clients through better programs that require enhanced levels of engagement and communications with providers and patients alike.”
About Scoppechio Healthcare
Scoppechio Healthcare, a division of Scoppechio Advertising, is one of the leading healthcare agencies in the country, serving the marketing needs of over 200 hospitals across the U.S. In addition, Scoppechio Healthcare supports its clients in other healthcare-related fields, including insurance, nursing and dental. Services include strategy, content generation, technology solutions, media and multicultural marketing. Every day, Scoppechio Healthcare creates and places messages across all platforms of communication that promote patient acquisition, engagement, wellness and improved outcomes through effective branding, service line marketing, community affairs and recruitment.
Scoppechio is an independent, full-service advertising agency located in the heart of the Louisville business district. With billings over $200 million and with over 170 employees, including a dedicated healthcare division, it serves a broad client portfolio that includes Community Health Systems (CHS), Humana Inc., GE, LG&E and more. Founded in 1987, and the largest agency in Kentucky, Scoppechio provides a broad range of services that span brand and business strategy, content generation, technology solutions and performance media. To learn more, visit Scoppechio.com and Healthcare.Scoppechio.com.