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Scoppechio Healthcare Awarded Baptist Health Account

Louisville, KY— Baptist Health Kentucky, a full-spectrum health system, has announced plans to further its wellness and growth mission through the appointment of Scoppechio Healthcare, a division of Kentucky’s largest full service ad agency, as its new agency-of-record (AOR).

“Baptist Health has an expressed vision to lead the transformation to healthier communities throughout the state of Kentucky,” said Andy Sears, Chief Strategy and Marketing Officer at Baptist Health. “Our family of hospitals, care centers, physician offices and health facilities has experienced tremendous growth in recent years. A partnership with Scoppechio Healthcare will help us effectively leverage our services to activate our vision broadly across the state as well as at the local community level.”

Currently the Baptist Health family consists of eight hospitals (seven owned and one managed) and more than 170 outpatient facilities, physician practices and services. Baptist’s physician network includes more than 450 employed physicians and more than 1,600 independent physicians. It also employs more than 16,000 people in Kentucky and surrounding states.

Scoppechio Healthcare’s scope of work will include account management, strategic planning, creative execution, digital and performance media, and public relations initiatives.

“We are very excited that Baptist Health chose us to help them realize the goal of transforming the quality of healthcare in Kentucky,” said Jerry Preyss, CEO of Scoppechio. “By promoting wellness, improving the patient experience, pursuing optimal patient outcomes and cost-effective care, Baptist has a clear line of sight on how to create a better life experience for Kentuckians. We are going to do everything we can to support its efforts with all the resources and healthcare experience we have at the agency.”

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About Baptist Health

Founded in 1924 in Louisville, Kentucky, Baptist Health is a full-spectrum health system dedicated to improving the health of the communities it serves. The Baptist Health family consists of eight hospitals (seven owned and one managed); employed and independent physicians; more than 170 outpatient facilities, physician practices and services, including urgent care and retail-based clinics; outpatient diagnostic and surgery centers; home care; occupational medicine and physical therapy clinics; and fitness centers. Its subsidiary, Baptist Health Plan, provides health insurance, managed care services and administrative services to employers, employees and their dependents, serving members in Kentucky and surrounding states.

Baptist Health’s seven owned hospitals include more than 2,100 licensed beds in Corbin, La Grange, Lexington, Louisville, Madisonville, Paducah and Richmond. Baptist Health manages Hardin Memorial Hospital, a 300-bed hospital in Elizabethtown.

Baptist’s physician network includes more than 450 employed physicians and more than 1,600 independent physicians. It employs more than 16,000 people in Kentucky and surrounding states.

About Scoppechio Healthcare

Scoppechio Healthcare, a division of Scoppechio ad agency, is one of the leading healthcare agencies in the country, serving the marketing needs of over 200 hospitals across the US. In addition, Scoppechio Healthcare supports its clients in other healthcare related fields, including insurance, nursing and dental. Services include strategy, content generation, technology solutions, media and multicultural marketing. Every day Scoppechio Healthcare creates and places messages across all platforms of communication that promote patient acquisition, engagement, wellness and improved outcomes through effective branding, service line marketing, community affairs and recruitment.

About Scoppechio

Scoppechio is an independent, full-service advertising agency located in the heart of the Louisville business district. With billings over $200 million and with over 170 employees, including a dedicated healthcare division, it serves a broad client portfolio that includes Community Health Systems (CHS), Humana Inc., GE, LG&E and more. Founded in 1987, and the largest agency in Kentucky, Scoppechio provides a broad range of services that span brand and business strategy, content generation, technology solutions and performance media. To learn more, visit Scoppechio.com and Healthcare.Scoppechio.com.

Media Contact
Jordan Kassel
Scoppechio
502.214.3081
jordan.kassel@scoppechio.com

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