Scoppechio Healthcare Announces New Leadership
Scoppechio Healthcare, a division of Scoppechio advertising, Kentucky’s largest ad agency and one of the largest independent agencies in the US, has made an important move in its leadership team with the promotion of Trace Conn to Director of Creative Services, Healthcare.
A 20-year advertising veteran, Trace Conn has developed award-winning creative campaigns for a multitude of healthcare accounts during his career, including Community Health Systems (CHS), Jewish Hospital, Frazier Rehab, KentuckyOne Health, Clark Memorial Hospital, Community Health Network (Indianapolis), and Humana Inc.
As Creative lead for Scoppechio Healthcare, Trace will oversee the creative development for accounts across all platforms including television, print and digital. “With Trace, we have one of the industry’s finest talents who understands how to message complex subject material in a simple yet compelling fashion that connects people to brands,” said Preyss. “He has a mastery of integrating thought throughout the patient journey, making him very effective in shaping important brand campaign and service line initiatives. We think he’s one of the best in the game and this new role only recognizes that confidence,” Preyss concluded. Conn will report to Scoppechio’s CCO, Andy Vucinich.
Scoppechio is an independent, full-service advertising agency located in the heart of the Louisville business district. With billings over $200 million and with over 170 employees, including a dedicated healthcare division, it serves a broad client portfolio that includes Community Health Systems (CHS), Humana Inc., GE, LG&E and more. Founded in 1987, and the largest agency in Kentucky, Scoppechio provides a broad range of services that span brand and business strategy, content generation, technology solutions and performance media. To learn more, visit Scoppechio.com and Healthcare.Scoppechio.com.