NEW Digital Education Series

Scoppechio Healthcare has developed a three-part Digital Education Series to help marketers understand and maximize campaigns in the digital space. Part One: Know the Lingo! What is the difference between SEO and SEM? Digital and social? Use this glossary of terms to get started! Call or email Jen Roberts, MSHC for access to Part One …

Scoppechio PR Director Joins Forbes Communication Council

Scoppechio PR Director Tapped for Forbes Communications Council LOUISVILLE – October 12, 2016 — Jen Roberts, MSHC, Scoppechio’s Director of Public Relations been accepted into the Forbes Communications Council, an invitation-only community for communications, public relations, public affairs and media relations executives. . Roberts joins other Forbes Communications Council members, who are hand-selected, to become …

Kentucky Medical News Taps Scoppechio Healthcare for Marketing Insights

Scoppechio Healthcare’s Jen Roberts sat down with Kentucky Medical News to share tips and insights on hospital marketing challenges. “Hospitals and health providers face different challenges when it comes to marketing,” explains Roberts. “Healthcare marketing is inherently personal – and incredibly tough to measure.” Roberts also adds that a significant opportunity for growth lies within …

Scoppechio Healthcare Expands Leadership and Services with New PR Director

LOUISVILLE – March 30, 2016 – Scoppechio Advertising continues to expand its services in its newly dedicated healthcare division, Scoppechio Healthcare, with the hiring of new Healthcare Public Relations Director Jen Roberts. “Our goal has always been to provide a 360° service offering to our clients that spans key marketing practice disciplines and all media …

Scoppechio Healthcare Awarded Baptist Health Account

Louisville, KY— Baptist Health Kentucky, a full-spectrum health system, has announced plans to further its wellness and growth mission through the appointment of Scoppechio Healthcare, a division of Kentucky’s largest full service ad agency, as its new agency-of-record (AOR). “Baptist Health has an expressed vision to lead the transformation to healthier communities throughout the state …

Scoppechio Healthcare Announces New Leadership

Scoppechio Healthcare, a division of Scoppechio advertising, Kentucky’s largest ad agency and one of the largest independent agencies in the US, has made an important move in its leadership team with the promotion of Trace Conn to Director of Creative Services, Healthcare. A 20-year advertising veteran, Trace Conn has developed award-winning creative campaigns for a …

Scoppechio Agency Launches Dedicated Healthcare Division

Agency growth in top economic sector spurs creation of new business unit Louisville, KY (September 2, 2015)—Scoppechio, Kentucky’s largest ad agency and one of the country’s leading hospital marketing service firms, has announced the formal identity of Scoppechio Healthcare, a dedicated healthcare marketing unit within its organization. This new business unit creates one of the …

Scoppechio Grows by the Dozen

Kentucky’s largest full-service advertising agency is growing even larger. Scoppechio announced the hiring of 12 new employees, ranging from the assistant level to senior director position, during the first quarter. “With the expansion of work on multiple client accounts and the addition of new accounts such as Mortenson Family Dental and others, we had a …

Scoppechio Shows Heart of Gold at Healthcare Award Shows

The Scoppechio ad agency earned honors at the recently announced Cardiovascular Advertising Awards and Web Health Awards. The CVA Awards is the nation’s premier competition recognizing healthcare marketing professionals for outstanding excellence in advertising under the specific service lines of cardiac and/or vascular services. Scoppechio won three awards for healthcare creativity and design-advertising elements they created. …

All Smiles For Mortenson Family Dental and Scoppechio Ad Agency

Mortenson Dental Partners, the nation’s largest privately held and doctor-owned-and-operated group practice has named Louisville-based Scoppechio as its agency of record. Founded in 1979 by O. Wayne Mortenson, DMD, as a family dental office, the brand has grown to become a partnership of individual practices throughout the United States, comprising more than 100 offices in …