All Smiles For Mortenson Family Dental and Scoppechio Ad Agency
Mortenson Dental Partners, the nation’s largest privately held and doctor-owned-and-operated group practice has named Louisville-based Scoppechio as its agency of record.
Founded in 1979 by O. Wayne Mortenson, DMD, as a family dental office, the brand has grown to become a partnership of individual practices throughout the United States, comprising more than 100 offices in 10 states.
“This is a monumental time of growth and change for us,” said Jacque Ramsey, Director of Marketing for Mortenson Dental Partners. “We were very impressed with the work Scoppechio had done with other leading healthcare service organizations. Their extensive experience marketing in the healthcare space with a multi-unit retail focus was a compelling consideration for us.”
Scoppechio will provide Mortenson with a suite of services that will include strategic planning, account service, digital engagement, media and multi-cultural marketing to support a growing portfolio of brands and dental service areas.
“Mortenson provides its partners and patients the best of the big and the best of the small,” said Ramsey. “Each individual practice has local decision making discretion, but has the support of a large organization. Great products and services that result in improving patient health and cultivating long lasting relationships. Scoppechio will help us continue to focus on each individual patient, while expanding our services to serve more communities.”
“Healthcare marketing and multichannel media are core competencies of our agency,” said Scoppechio President and COO Toni Clem. “Our national and regional work for CHS (Community Health Systems), Humana Inc. and other healthcare brands has allowed us to construct a deep level of category understanding and best practices that will serve us well in our new relationship with Mortenson Dental Partners. We are looking forward to accelerating their growth.”
Scoppechio (formerly known as Creative Alliance) is an independent, full-service advertising agency located in the heart of the Louisville business district. With 160 employees, it serves a broad portfolio of clients in the restaurant, healthcare and B2C verticals. Founded in 1987 and now the largest agency in Kentucky, Scoppechio provides a broad range of strategic communications services that includes broadcast, digital, print, multicultural and experiential marketing programs. Clients include restaurant brands from Yum! Brands and Darden, plus GE, LG&E, CHS (Community Health Systems), Thorntons and Kentucky Travel & Tourism. To learn more, visit Scoppechio.com
About Mortenson Dental Partners
Mortenson Dental Partners has over 50 area locations in Kentucky and Indiana, providing comprehensive dental services for the entire family in the dental areas of general dentistry, orthodontics, pediatric dentistry, oral surgery, and endodontics. To learn more, visit www.mortensondental.com